This privacy policy explains in detail how we collect, use, and
disclose your personal data. It
also informs you about the choices that you have with respect to
your personal data.
Here you can find some general information about us and our
website.
1.1 About the Privacy Policy.This All About Learning Press
privacy policy (the “Privacy Policy”) governs the processing of
personal data collected from individual users (“you” and “your”)
through the website https://www.allaboutlearningpress.com and the
related services (collectively, the “Website”). The Privacy Policy
does not cover any third-party websites, applications or software
that integrate with the Website or any other third-party products
and services.
1.2 About the Website. The Website offers for sale language
arts curriculum to home educators and teachers.
1.3 Data controller. The Website is owned and operated by
All About Learning Press, Inc. (C-Corp) having a registered
business address at 615 Commerce Loop, Eagle River, WI 54521, the
United States, and the business registration number FEIN:
85-1546210 (“we”, “us”, or “our”).
1.4 Minors. Although the reading and spelling teaching
programs offered through the Website (the “Programs”) are intended
for children, the Website is not intended for use by persons under
the age of 18. If you purchase the Programs for children, you have
to make sure that you can conclude legally binding contracts with
us and legally use your payment method. We do not knowingly
collect personal data belonging to persons younger than 18. If you
become aware that such a person has provided us with his or her
personal data and you are a parent or a legal guardian of that
person, please contact us immediately and we will remove child's
personal data from our systems.
1.5 Term and termination. This Privacy Policy enters into
force on the effective date indicated at the top of the Privacy
Policy and remains valid until terminated or updated by us.
1.6 Amendments. We can change the Privacy Policy from time
to time to address the changes in the Website, laws, regulations,
and industry standards. The amended version of the Privacy Policy
will be posted on this page. We encourage you to review our
Privacy Policy to stay informed. For significant material changes
in the Privacy Policy or, where required by the applicable law, we
may seek your consent. If you disagree with the changes to the
Privacy Policy, you should cease using the Website.
Here we explain in detail what personal data we collect from you,
for what purposes we use it, what technical data is collected
automatically when you use the Website, and how we communicate
with you.
2.1 Collection of personal data. We comply with data
minimization principles. It means that we collect only a minimal
amount of personal data that is necessary for your use of the
Website. We use your personal data for limited, specified and
legitimate purposes explicitly mentioned in this Privacy Policy.
In short, we use it only for the purposes of providing you with
access to the Website, registering your account, processing your
payments, delivering your orders, maintaining and improving the
Website, conducting research about our business activities,
replying to your inquiries, and pursuing our legitimate business
interests. We do not repurpose your personal data (i.e. we do not
use it for any purposes that are different from the purposes for
which your personal data was provided). Below, you can find an
overview of the types of personal data that we collect, the
purposes for which we use it, and the legal bases on which we rely
when processing it.
User account. When you register your user account, we
collect your email address, full name, company name, phone number,
address, and password. We use the said information to register and
maintain your user account, enable your access to the Website,
provide you with the requested services, send your orders, contact
you, if necessary, and maintain our business records. The legal
bases on which we rely are '‘'performing a contract with you' and
'pursuing our legitimate business interests' (i.e. operate,
analyse, grow, and administer the Website). We will store this
data until you delete your user account.
Orders. When you make an order on the Website, we collect
your email address, full name, shipping address, billing address,
phone number, and payment details (credit card or PayPal details).
We use this information to process your orders and payments,
deliver you your orders, maintain our business records, conduct
research about our business activities for marketing purposes, and
send marketing messages. The legal bases on which we rely are
‘performing a contract with you’ and ’pursuing our legitimate
business interests’ (i.e. administer our business). We will store
this data until you delete your user account, unless we need to
keep our business records for the time period required by law.
Free downloads. If you order one of our free resources
(e.g. e-books, guides, and checklists) by completing the form
available on the Website, we collect your first name and email
address. We use it to deliver the requested materials and inform
you about our special offers, tips, and services in the future.
The legal basis on which we rely is ‘your consent’. We will store
this data until you unsubscribe from our commercial communication.
Comments and reviews. When you comment on a blog post or
submit your review, we collect your name, email address, and any
information that you decide to provide in your message. We use
such information to feature your comments, send you the requested
information, and ensure the security of the Website, and enforce
our legal terms. The legal bases on which we rely are ‘your
consent’ and ‘pursuing our legitimate business interests’. We will
store this data until you exercise your right to remove the data
from the Website.
Inquiries. When you contact us by email or by using the
contact form available on the Website, we collect your name, email
address, and any information that you decide to include in your
message. We use such data to respond to your inquiries and provide
you with the requested information. The legal bases on which we
rely are ‘pursuing our legitimate business interests’ (i.e. to
grow and promote our business) and ‘your consent’ (for optional
personal data). We will store this data until you withdraw your
consent.
IP address and cookies. When you browse the Website, we or
our third-party analytics service providers (as explained in
below) collect your IP address and cookie-related data. We use
your IP address and cookie-related data to analyse the technical
aspects of your use of the Website, prevent fraud and abuse, and
ensure the security of the Website. For more information on our
use of cookies, please refer to our Cookie Policy. The legal basis
on which we rely are ‘pursuing our legitimate business interests’
(i.e. to analyse our business and protect the Website) and ‘your
consent’. We will store this data as long as analytics records are
necessary for our business or you withdraw your consent.
2.2 Sensitive data. We do not collect or use any special
categories of personal data (“sensitive data”) from you, unless
you decide, at your own discretion, to provide such data to us.
Sensitive data refers to your health, religious and political
beliefs, racial origins, membership of a professional or trade
association, or sexual orientation.
2.3 Refusal to provide personal data. If you refuse to
provide us with your personal data when we ask to, we may not be
able to perform the requested operation and you may not be able to
use the full functionality of the Website, receive your orders, or
get our response. Please contact us immediately if you think that
any personal data that we collect is excessive or not necessary
for the intended purpose.
2.4 Collection of non-personal data. When you browse the Website,
we automatically collect certain technical non-personal data
related to your use of the Website. Such data does not allow us to
identify you in any manner. The non-personal data includes the
following information:
Your activity on the Website (time of visit, pages visited, time
spent on each page, clicks, scroll depth, interaction with
widgets); URL addresses from which you access the Website;
Your browser type and version; Your operating system; Your device details; Information about your orders; and Your other online behaviour.
2.5 Purposes of non-personal data. We will use non-personal data
for the following purposes:
To perform our contractual obligations; To maintain our business records; To analyze what kind of users use the Website;
To examine the relevance, popularity, and engagement rate of the
content available on the Website;
To investigate and help prevent security issues and abuse; and
To develop and provide additional features to the Website.
2.6 Your feedback. If you contact us, we may keep records
of any questions, complaints, recommendations, or compliments made
by you and the response. Where possible, we will de-identify your
personal data (i.e., we will remove all personal data that is not
necessary for keeping such records).
2.7 Aggregated and de-identified data. In case your
non-personal data is combined with certain elements of your
personal data in a way that allows us to identify you, we will
handle such aggregated data as personal data. If your personal
data is aggregated or de-identified in a way that it can no longer
be associated with an identified or identifiable natural person,
it will not be considered personal data and we may use it for any
business purpose.
2.8 Newsletters. If we have your email address, we may, from time
to time, send you a newsletter informing you about the latest
developments related to the Website, teaching tips, articles, and
special offers. You will receive our newsletters in the following
instances:
If we receive your express (“opt-in”) consent to receive marketing
messages; or
If you voluntarily subscribe for our newsletter or free resources;
or
If we decide to send you information closely related to services
already used by you.
2.9 Opting-out. You can opt-out from receiving our
commercial communication at any time free of charge by clicking on
the “unsubscribe” link included in our newsletters, adjusting the
settings of your user account, or by contacting us directly.
2.10 Tracking pixels. The newsletters sent by us may
contain tracking pixels that allow us to conduct analysis of our
marketing campaigns. Tracking pixels allow us to see whether you
opened the newsletter and what links you have clicked on. We use
such information to conduct analytics and pursue our legitimate
business interests.
2.11 Service-related notices. If necessary, we will send
you important informational messages, such as confirmation
receipts, payment information, technical or administrative emails,
and other administrative updates. Please note that such messages
are sent on an “if-needed” basis and they do not fall within the
scope of commercial communication that may require your prior
consent. You cannot opt-out from service-related notices.
Here we explain for how long we keep your data in our systems
and how we delete it.
3.1 Storage of personal data. We store your personal data
in our systems only for as long as such personal data is
required for the purposes described in this Privacy Policy or
until you request us to update or delete your personal data,
whichever comes first. For more details, please refer to section
2.1. After your personal data is no longer necessary for its
purposes and there is no other legal basis for storing it, we
will immediately securely delete your personal data from our
systems. We do not store any personal data longer than strictly
necessary.
3.2 Storage of non-personal data. We retain non-personal
data pertaining to you for as long as necessary for the purposes
described in this Privacy Policy. This may include storing
non-personal data for the period of time needed for us to
examine our business activities, fulfill our contractual
obligations, pursue our legitimate business interests, conduct
audits, comply with (and demonstrate compliance with) legal
obligations, resolve disputes and enforce our agreements.
3.3 Storage as required by law. In instances when we are
obliged by law to store your personal data for certain period of
time (e.g., for accountancy purposes), we will store your
personal data for the time period stipulated by the applicable
law and delete the personal data as soon as the required
retention period expires.
Here you can find information about third parties that may have
access to your personal data.
4.1 Disclosure to data processors. We keep your personal data
in strict confidentiality. However, if necessary for the intended
purpose of your personal data (for example, for payment processing,
shipment, or service provision purposes), we will disclose your
personal data to the service providers with whom we cooperate (our
data processors). Your personal data may be shared with entities
that provide technical support services to us, such as hosting and
email distribution services. We do not sell your personal data to
third parties and do not intend to do so in the future. The
disclosure of your personal data is limited to the situations when
it is required for the following purposes:
Ensuring the proper operation of the Website; Ensuring the delivery of your orders; Responding to your inquiries; Pursuing our legitimate business interests; Enforcing our rights, preventing fraud, and security purposes; Carrying out our contractual obligations; Law enforcement purposes; or If you provide your prior consent to such a disclosure.
4.2 List of data processors. We choose our data processors
carefully and make sure that they ensure an adequate level of
protection of personal data that is consistent with this Privacy
Policy and the applicable data protection laws. The data processors
that will have access to your personal data are:
Our hosting service providers BigCommerce, DigitalOcean, and Amazon
Web Services located in the United States;
Our email service providers MailGun, Amazon Web Services, Google,
and HubSpot located in the United States, AfterShip located in
HongKong, and MailerLite located in Lithuania;
Our marketing service providers HubSpot, Rafflecopter, Meta, Google,
Pinterest, and TikTok;
Our analytics service provider Google Analytics located in the
United States;
Our order fulfillment service provider ShipStation located in the
United States;
Our payment service providers PayPal and Authorize.net located in
the United States;
Our independent contractors and consultants.
4.3 International transfers. Some of our data processors are
likely to be based outside the country where you reside. For
example, if you reside in a country belonging to the European
Economic Area (EEA), we may need to transfer your personal data
outside the EEA. In case it is necessary to make such a transfer, we
will make sure that the country in which our data processor is
located guarantees an adequate level of protection for your personal
data or we conclude an agreement with it that ensures such
protection (e.g., a data processing agreement based pre-approved
standard contractual clauses).
4.4 Disclosure of non-personal data. Your non-personal data
may be disclosed to third parties for any purpose as it does not
identify you as a natural person. For example, we may share it with
prospects or partners for business or research purposes, for
improving the Website, responding to lawful requests from public
authorities or developing new products and services.
4.5 Legal requests. If requested by a public authority, we
will disclose information about the users of the Website to the
extent necessary for pursuing a public interest objective, such as
national security or law enforcement.
4.6 Successors. In the case our business is sold partly or
fully, we will provide your personal data to a purchaser or
successor entity and request the successor to handle your personal
data in line with this Privacy Policy.
Here you can find information on how we protect your data against
breaches.
5.1 Security measures. We implement technical and
organizational information security measures that protect your
personal data from loss, misuse, unauthorized access and disclosure.
The security measures taken by us include secured networks, SSL
certification, data encryption, strong passwords, limited access to
your personal data by our staff, and anonymization of personal data
(when possible).
5.2 Security breaches. Although we put our best efforts to
protect your personal data, given the nature of communication and
information processing technology and the Internet, we cannot be
liable for any unlawful destruction, loss, use, copying,
modification, leakage, and falsification of your personal data
caused by circumstances that are beyond our reasonable control. In
case a serious breach occurs, we will take reasonable measures to
mitigate the breach, as required by the applicable law. Our
liability for any security breach will be limited to the highest
extent permitted by the applicable law.
Here you can find detailed information about the rights that you
have with regard to your personal data and how to exercise those
rights.
6.1 The list of your rights. You have the right to control
how we process your personal data. Subject to any exemptions
provided by law, you have the following rights:
Right of access: you can get a copy of your personal data
that we store in our systems and a list of purposes for which your
personal data is processed;
Right to rectification: you can rectify inaccurate personal
data that we hold about you;
Right to erasure (‘right to be forgotten’): you can ask us to
erase your personal data from our systems;
Right to restriction: you can ask us to restrict the
processing of your personal data;
Right to data portability: you can ask us to provide you with
a copy of your personal data in a structured, commonly used and
machine-readable format and move that personal data to another
processor;
Right to object: you can ask us to stop processing your
personal data;
Right to withdraw consent: you have the right to withdraw
your consent, if you have provided one; or
Right to complaint: you can submit your complaint regarding
our processing of your personal data.
6.2 How to exercise your rights? If you would like to
exercise any of your legitimate rights, please contact us by using
our contact details available at the end of the Privacy Policy and
explain in detail your request. In order to verify the legitimacy of
your request, we may ask you to provide us with an identifying piece
of information, so that we can identify you in our system. We will
answer your request within a reasonable time frame but no later than
30 days.
6.3 Complaints. If you would like to launch a complaint about
the way in which we handle your personal data, we kindly ask you to
contact us first and express your concerns. After you contact us, we
will investigate your complaint and provide you with our response as
soon as possible (no later than 2 weeks). If you are not satisfied
with the outcome of your complaint, you have the right to lodge a
complaint with your local data protection authority.
If you have any questions about this Privacy Policy, your rights, or our data protection practices, please
contact us by using the following contact details: Email: support@allaboutlearningpress.com Phone number: +1 715-477-1976
Postal address: Privacy Department All About Learning Press, Inc. 615 Commerce Loop Eagle River, WI 54521 The United States of AmericaPrivacy
Last Update: August 4, 2022
1. General Information
2. What Data Do We Collect?
3. How Long Do We Store Your Data?
4. How Do We Disclose Your Data?
5. How Do We Protect Your Data?
6. How Can You Manage Your Personal Data?
7. Contact